I am delighted to say that we are now ready to launch two new records into America.
We have Women in Dosc and BEdroom Walls ready and willing to go!
Excellent!
Better tell you about them I guess.
Women in Docs are very funny and talented ladies from outer Queensland - Australia. In case you didn't know that is further than Mongolia if youlive on the East Coast.
Their stuff is always entertaining and they sing about stuff like suprmarkets and going to Nashville to be stars. In our eyes they are already there.
Then there are the romanticore dreamers in Bedroom Walls. This is music to shag your lover by and then have an illicit afterwards smoke.
What do they have in common - well ostensibly not much but in reality there is something other than great music that joins them together.
It's not friendship, hatred or idiology, superglue or roots.
The thing that keep us togther is Doctor Martins Boots!
(with apologies to Alexei sayle)
Wednesday, March 01, 2006
manipulation
Right now we are engaged in a big think- tank effort to try and break through the walls of inertia that surround us.
What the hell am I talking about?
Well, you guessed it - viral marketing.
The way things are at the moment we have reached our saturation point in terms of advertisng and all that sort of thing.
The hardest way to get people to listen is to shout and although we have been really nice to everyone they have pretty much given us the run around. So we decided to shout it out from the rooftops.
The trouble was that we can't afford to tip the bellboy that guards the elevator. So no matter how hard we try he won't open the doors for us.
It is all about making friends and that is no easy thing when you live a million miles away and no one ever gets in touch. They call it the tyrany of distance is Australia and they are right. When we get in to work Europe is in bed and East coast cities are all done with the day. California is still awake but that is sometime not a good thing. (IF one more person calls me dude! I haven't even got a ranch.)
Anyhow, here is the state of play. We are trying to figure out how to involve people in the bands we have and get them to give them a chance.
We have asked everyone we can think of and they all say the same damn thing - marketing - but what the #### is that?
What we need to do is to get the message out there that these guys are really different. Idiosyncratic, quirkky, great.
But how do we get past the fact that the entire world is permanetly worn out from adverts and other companies extoling the same thing?
We have a few ideas but to get them we nearly ruptured a blood vessel.
It isn't about trying to manipulate the minds of the public. It is about manipulating the minds of the gate keepers. If they don't let you get in that elevator and make it to the top of the towere you have no chance of ever being heard. What a pin in the proverbial. Somehow we have allowed ourselves to become sheep who only listen to the shepherd.
Trouble is the shepherd is really a voracious wolf who is in business with the abbatoir!
(sorry about the mixed metaphors there!)
Oh bugger it!
Look will you please just go out and buy one or two of our records please.
What the hell am I talking about?
Well, you guessed it - viral marketing.
The way things are at the moment we have reached our saturation point in terms of advertisng and all that sort of thing.
The hardest way to get people to listen is to shout and although we have been really nice to everyone they have pretty much given us the run around. So we decided to shout it out from the rooftops.
The trouble was that we can't afford to tip the bellboy that guards the elevator. So no matter how hard we try he won't open the doors for us.
It is all about making friends and that is no easy thing when you live a million miles away and no one ever gets in touch. They call it the tyrany of distance is Australia and they are right. When we get in to work Europe is in bed and East coast cities are all done with the day. California is still awake but that is sometime not a good thing. (IF one more person calls me dude! I haven't even got a ranch.)
Anyhow, here is the state of play. We are trying to figure out how to involve people in the bands we have and get them to give them a chance.
We have asked everyone we can think of and they all say the same damn thing - marketing - but what the #### is that?
What we need to do is to get the message out there that these guys are really different. Idiosyncratic, quirkky, great.
But how do we get past the fact that the entire world is permanetly worn out from adverts and other companies extoling the same thing?
We have a few ideas but to get them we nearly ruptured a blood vessel.
It isn't about trying to manipulate the minds of the public. It is about manipulating the minds of the gate keepers. If they don't let you get in that elevator and make it to the top of the towere you have no chance of ever being heard. What a pin in the proverbial. Somehow we have allowed ourselves to become sheep who only listen to the shepherd.
Trouble is the shepherd is really a voracious wolf who is in business with the abbatoir!
(sorry about the mixed metaphors there!)
Oh bugger it!
Look will you please just go out and buy one or two of our records please.
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