Showing posts with label hype. Show all posts
Showing posts with label hype. Show all posts

Thursday, March 29, 2007

Is there any point?




Shalom beloved reader,

I sometimes wonder if there is really any point in writing this blog.

After all apart from you who is reading? I don't know and although Google are smart people I am sure they don't know either. Perhas more to the point I don't think they care. But I do. I really do.

So punters galore please tellme what you think. Even if you hate it. Say something.

I am rapidly coming to the conclusion that the biggest problem with our new internet world is that no one has any responsibility so no one gives a shit. It's so easy to ignore everyone and everthing if its virtual and the problem with that is that it is begining to infect our daily interactions.

If you want to get ahead inmusic you need fans. To get fans you need to make a connection and lets be honest here you are not going to connect with a computer in the same way you would conect with a person are you?

If we continue to ignore each other and react like real people we will be consigning ourselves to a future of electronic banality. I promise you - as an old old man - that if you don't get involved you will end up being shown the way by people who have. I will also promise that you will hate what they give you.

It is your world. Your future. Your now. So please get up and say something. If not to me then to someone else. Make life active and you will make it better.

Hype still has a place in the pantheon of pop but as a rule the music that makes it is the music that is accessed in person.

For example, today I spoke to someone who has 16 new bands to plug. 16 - and thats just one plugger. If you add all the others up thats a lot of noise out there drowning out your sound. So you need to out play - out perform and most of all out meet every other musician who crosses your path.

I realy hate it when bands come over all "I AM SOOO MUCH MORE TALENTED THAN THEM" and send the night slagging off the other guys on the bill. If you look at successful musicians you will see that the best of them listen and learn from their peers. You need to know what works and it's no damn good pretending you are brillinat when you aren't. There is no such thing as an overnight success. It has to be worked at.

When you run a label it can be really depressing to see talent waste itself just by being stupid and belive me we see it every day. There could be so many more happy and productive people if they just got up off their backsides and JUST DID IT!

So, my apprentice send a reply to this. Tell me I am wrong and see if you become famous by blogging or.... say hi and get your arse off the sofa and play a gig in your nearest bus stop. It will change your life if you do it every day.

Salaam Bretheren

Wednesday, March 14, 2007

Maldroid and the great mountainering monster



In England there is a famous explorer - Ranolph Fynnes - who is currently half way up the North face of the Eiger. The man is reknown for tramping across deserts and arctic tundra with nothing but a tootpick and a pair of Damart thermals for protection. He is the sort of guy that eats polar bears for breakfast and eskimo's for lunch.

A genuine throwback.

He is also a total twat!

Thanks to Sir Ran (as he likes to be known) there are corpses of young men scattered across the globe. Most of them were trying to help with some madcap escapade and got just got caught in the cross fire.

Promises of glory, fame and self achievement all amounted to nothing when the chips were down and Ran needed to run.

These days he makes a living from motivational speaking and from the accounts I have heard 80% of the men (it is always men) who hear him think that he is an icon and the other 20% think - like me - that he is a tit.

Which is worth thinking about for a minute. Why would there be such a discrepancy?

Well, it all comes down to experience.

You see, if you have been on one of his "trips" and got out alive you would no doubt have realised that Ran and his kind are ego manical toss pots who only do things for their own self gratification. Oh, of course there is the pretence that its all for science or to test mans endurance bollocks but really its all about having a collosal ego. Once you have breen bruised by that kind of obsession there is no way you want to go near it again.

Which brings me on to signing new bands.

You see the thing with finding new acts - or A&R as we oldies like to call it - is that you need to find acts just before the masses do. But at the same time they need to be "bubbling" and building a fan base.

The latest one to cross my path is Maldroid from San Francisco.

These guys popped up on my screen last year and we have been following them since. They have really worked the system well and have won you tube video competitions and have created a bit of a buzz around the bay and beyond.

So when I spoke to Ryan from the band at first a few months ago it all seemed great. I liked their work and wanted to release it for them with an eye to taking them on if things worked out well. I was quite excited about the prospect and I thought we could do something with them that would be productive and let's be honest lucrative.

Since then the massed ranks of A&R have found out about them too and now I hear from a birdie that in the line at sxsw they are one of the buzz bands of the festivities.

Now for us that's bad. It means a bidding war and there is no way we will get close to a band I really rate. For them its excellent and I wish them all the best but it also means the inevitable "Ran Ego" will be growing deep in the brain of at least one of them. Sooner or later someone will get their fingers burnt / frostbitten or gnawed off by beavers and that will be that.

The monster that is music has reared its ugly head and if it's like this now it will only get bigger and bolder as time goes on. Either they will emerge as monsters of rock themselves or they will be chewed up and spat out. Who knows?

Anyway, all that means that we aren't even going to try to compete. We can't offer what the others offer. There are no big cheques or groupies on draft. We aren't climbing the north face of the Eiger. We are sitting on a pretty terrace with a pot of herbal tea and a copy of the Times crossword as the sun sets over the Matterhorn.

I know where I would rather be right now.


How about you?