

Prodigious honourings to you my massed ranks of cognoscenti,
Today I opened the paper to find that Sean "Puffy Combs" had to make a rapid exit from the Maddox Club in London because he was approached by a big gay rich bloke. Aparently Puff was just chillin' with the bretheren when the mincer with the quiff sauntered over and tried to squeeze the knees of the MC's.
Laugh? I nearly shat.
I mean what does the guy expect?
Everywhere else in the English speaking world the world "Puff" is synominous with breakfast cereals and gay men. So unless you are going to leave the confines of your luxury sweet (sic) don't call yourself Puffy and expect not to be chatted up by another geezer!
In a way this is a great example of how branding works.
Call yourself Coke these days and there is a good chance a nice lady with no nose will invite herself to your barmitvah.
Or Tab and you are going to be surrounded by teenagers looking for a rave.
I guess you already know that the label is called Baria. The trouble with that is it was suppossed to be BARRIER. Just like the Reef. I thought that would be a kool name for an Aussie label. When I registered the name I was overseas and had to do it all by phone. The idiot on the other end heard my name and wrote it as BARIA. So now that's the name of the label. Okay I can live with that but it seems that Baria is a province in India and also something to do with fundamentalist muslims or something. Pretty ironic really, considering I hate all kinds of fundamentalists.
So in a nutshell my little peonies, beware of names. If you get it wrong you might get fondled by a person that isn't quite your cup of tea.
On the other hand - maybe a change is as good as a rest. Remember the lube dude.
Puff on Daddy.
Ciao

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